Montreal – Torchia Communications, a family-based agency devoted to building and enhancing the communications functions of its client-partners, proudly commemorates its 25th anniversary, celebrating a journey marked by a diversity of clients, resilience, a deep passion for the profession and transformative growth since its founding on July 4th, 2000.
Built around core family values of trust, respect, collaboration and integrity, the agency has remained committed to its vision of a world of open, free-flowing and truth-based communication between organizations and their publics. This bold vision, combined with its mission of building or enhancing entire communication functions or programs, has propelled the Torchia team to work in virtually every industry including food and beverage, consumer packaged goods, health and wellness, professional and financial services, real estate, professional sports and athletes, the non-profit and charities sectors, faith-based organizations, industrial products and services and more. The journey has afforded its consultants across Canada, the United States and partners around the world the opportunity to work in some of the most complex and challenging industries.
“Torchia Communications has always been about people, our clients, our teams, and the communities we collectively serve,” said Jean-Claude Torchia, Co-Founder and CEO. “I recall the day when we decided to take the plunge and put our life savings on the line to build this agency. It was a leap of faith, but one grounded in the strength of our people, our loyal clients, family values and belief in the power of communication to build relationships, trust, and a better society.”
“In today’s world, where a brand’s reputation can be destroyed overnight rightly or wrongly, organizations that leverage communications effectively and humbly always come out on top, even if imperfect,” continues Jean-Claude. “Now, more than ever, those who stay true to their values and prioritize meaningful connections will ultimately succeed.”
Over the decades, the agency has served over 3,000 clients in virtually every sector, counselled and supported some of the biggest brands and sponsorships, and handled some of the toughest reputation management files.
As champions of two-way, symmetrical communications based on a listening-first approach, the company has demonstrated its ability to swiftly respond to evolving client needs and to capitalize on market opportunities, expanding its practice in influencer marketing and relations, communications training (Sage Academy), translations (Centrik Translations) and, most recently, graphic design and creative services (Torchia Studio).
“Our agency has thrived largely through word of mouth and the loyalty of our client-partners, many of which have been with us for decades,” says Michele Torchia, Director of Human Resources. “We have achieved this thanks to our staff, culture and the clarity of our vision and approach to communications.”
The agency was founded in 2000 by Jean-Claude Torchia and his father, Armand, a pioneering figure in the profession. In 2004, Armand retired, leaving a legacy of visionary leadership that continues to inspire the agency. That same year, Daniel Torchia became Managing Director, and Michele Torchia Director of HR, joined as partners and solidified the agency’s identity as a proudly family-owned business. Together with Jean-Claude at the helm, its leadership has fostered a culture of collaboration and creativity stemming from the agency’s foundational family values and deep-rooted passion for the role of public relations and organizational communications in the corporate sector, and wider world. This shared vision has been instrumental in ensuring the firm’s vitality and relevance.
“Public relations is a wonderful profession and one that can deliver much good in our world,” says Daniel Torchia, Managing Director. “It’s a real joy to help our client-partners build and enhance their PR functions and then enjoy the benefits that these yields, both for their organizations and their stakeholders.”
As the agency celebrates this milestone, the focus remains firmly on the future, guided by its values.
Visit www.torchiacom.com to learn more about Torchia Communications and its commitment to fostering a culture of communications excellence.
The Torchia siblings from left to right: Jean-Claude Torchia (Founder and CEO), Michèle Torchia (HR Director) and Daniel Torchia (Managing Director) at their headquarters in Montreal, Canada.
Jean-Claude Torchia with his father and partner, Armand Torchia, in Montreal on July 4, 2000, the launch day of their company, Torchia Communications.
About Torchia Communications
Founded in 2000, Torchia Communications is a trusted partner to organizations seeking public relations, communications, and creative programs that nurture strong stakeholder relationships and long-term value. Built on core family values, the Torchia team is committed to exceptional customer service, proactive counsel, measurable outcomes, and showcasing the critical role of strategic public relations in driving success for clients and society. Torchia aims to help its client-partners build or enhance their communication functions or programs. For more information, visit www.torchiacom.com.
